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GICS Core

GICS Core is the top-level perspective within the Sector Intelligence of the G11 General Industry Compass System. This level is deliberately set at a distance and provides an overarching view of the central structures of the global economy.

The focus of GICS Core as the TIER 1 level of the G11 General Industry Compass System is on broadly defined economic sectors as stable organizational units. Instead of detailed subdivisions, the focus is on classifying economic activities into a few, sustainable categories that serve as a long-term frame of reference. The helicopter perspective of GICS Core opens up space for fundamental questions: How do weights shift between sectors? Which structures characterize entire sectors across economic cycles? And which sectoral dependencies only become visible from a distance?

GICS Core
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The focus of GICS Core as the TIER 1 level of the G11 General Industry Compass System is on broadly defined economic sectors as stable classification units. Instead of detailed subdivisions, the aim is to classify economic activities into a few viable categories that serve as a long-term frame of reference.

The helicopter perspective of GICS Core opens up space for fundamental questions:

How do weights shift between sectors?
What structures shape entire industries across economic cycles?
And which sectoral dependencies only become visible from a distance?

COMMUNICATION SERVICES

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GICS Core

EST.: XII/MMXXV

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#Communication Services

The Communication Services sector bundles companies that enable, distribute or monetize information, content and digital interaction. The focus is on communication networks, media offerings and platforms that connect people, companies and markets. Communication Services is a mediation and reach sector. The companies grouped here do not primarily provide technical foundations, but rather ensure that content can be transported, made visible and used. Communication is understood both as an infrastructure service and as a content offering. The sector is characterized by its dual function. On the one hand, it creates the conditions for exchange, networking and accessibility. On the other hand, it shapes perception, opinion-forming and consumption of information and entertainment. Reach, attention and length of use are key factors for economic success. The sector is strongly influenced by user behavior and media usage. Changes in consumer habits, technological developments and new formats have a direct impact on business models. At the same time, network effects arise that can give individual providers particular market power. Communication Services operates at the interface between technology, content and society. While technical components provide stability and scalability, content, formats and interaction determine acceptance and relevance. Competition is therefore not just about technology, but above all about attention. Within GICS Eleven, Communication Services forms the counterpart to Information Technology in terms of content. While IT provides the technical basis, Communication Services stands for the use, distribution and impact of digital and media content. The sector serves as a frame of reference for topics relating to media, networking and the digital public sphere.

he content of the GICS Communication Services information portal is aimed at anyone who deals with media, communication and platform-related topics in a structured way, either professionally or for their own interest. Anyone following developments in digital communication, media offerings, networks, platforms or the distribution of content will find clearly focused access here. The targeted bundling of news, market movements and relevant information at sectoral level creates a clear overall picture of what is important in the communication services environment - without having to search for a long time. For journalists, research units, market observers, media players and professional market participants, this approach enables direct access to content that would otherwise be scattered across numerous sources. Developments can be recorded, categorized and processed more quickly without first having to establish the appropriate context. For investors - from institutional players and family offices to specialized market participants - the sectoral consolidation also creates tangible added value. It helps to better classify changes in media and communication behavior, platform dynamics and reach models and to filter information flows in a targeted manner. Private investors benefit in particular as they receive communication and media-related information in a concentrated form, which is otherwise often fragmented or difficult to access. The focus on thematic relevance facilitates access to a strongly user- and attention-driven market environment without the need for specialist knowledge. Regardless of perspective or experience, the key benefits are time savings, information consolidation and the consistent reduction of noise. GICS Communication Services thus creates a structured environment in which relevant media and communication information becomes visible more quickly, easier to categorize and can be used in a more targeted manner.

Typical users of GICS Communication Services are interested in reach, attention and media impact. They think in terms of networks, platform logic and user behavior. Communication becomes relevant when it influences opinion, consumption and markets at the same time.

GICS Communication Services is aimed at players who professionally shape reach, attention and public perception. It is aimed at advertisers, agencies, platform operators and information providers whose business models are based on communication, media, interaction and distribution of content - from traditional media companies and digital platforms to providers of communication, streaming and network solutions. For agencies, PR and communication service providers, GICS Communication Services offers an environment in which messages are not played out arbitrarily, but are contextualized and thematically anchored to an information-savvy audience. Campaigns, studies, product announcements or positioning topics have an impact here because they appear in a market environment in which reach, user behavior and media logic are already part of the daily debate. Platforms, technology and solution providers find GICS Communication Services a natural starting point for products and services that enable, scale or monetize communication. Whether infrastructure, content distribution, analysis tools or new media formats - the approach takes place where users not only consume communication systems, but also strategically classify them. At the same time, the portal addresses industry media, specialist publishers, information services, conference and trade fair organizers whose content thrives on topicality, classification and reach. Announcements, events, publications and studies reach an audience that actively follows media developments and incorporates them into professional or strategic decisions.

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Supplementary information

GICS Core acts as a strategic thinking space within the General Industry Compass system. The perspective provides orientation without simplifying and creates a common basis on which further perspectives - such as Trending or Microsectors - can be built upon in a targeted manner.

GICS Core is deliberately designed as an introductory and reference level.
The perspective is aimed at users who initially want to get their bearings, grasp interrelationships and understand sectoral structures in a broader economic context without committing to detailed analyses at an early stage.

As an organizing framework, GICS Core is particularly suitable:

as a conceptual haven of peace within the GICS family,
as a common reference level for cross-references to in-depth content,
as well as a conceptual starting point for further perspectives such as GICS Trending or GICS Microsectors.

The level thus serves less for operational analysis and more for strategic classification - it creates an overview, promotes systemic thinking and lays the foundation for in-depth discussion along downstream perspectives.

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