GICS Trending

GICS Crypto is a trend area within GICS Eleven and focuses on a market that has evolved from a niche topic to an integral part of the financial and technology world. The focus is on the entire environment of digital assets - from the technical basis to the companies that operate this infrastructure or make it usable. The topic area encompasses different perspectives. These include technology providers that develop blockchain solutions as well as operators of data centers and mining infrastructure. Trading and exchange platforms through which digital assets are traded are also part of this segment. The spectrum is complemented by new service models, for example in the area of crypto custody, which focuses on the secure storage of digital assets. GICS Crypto deliberately takes a holistic view of these developments. The focus is not on a single cryptocurrency, but on the emerging ecosystem of technology, infrastructure, services and market participants. Many of these areas have become professionalized and are increasingly embedded in existing financial and IT structures. In contrast to the early phases, in which crypto was primarily perceived as experimental, the market has broadened considerably. Companies operate globally, regulatory frameworks are gaining in importance and new fields of application are emerging beyond pure trading. GICS Crypto bundles this diversity independently of traditional industry logic. Users of this information channel receive an overview of companies and developments that are shaping the digital asset space - from the technical basis to market-related services. It is precisely this breadth that makes Crypto an independent trend sector within GICS Eleven.

GICS Crypto bundles developments relating to digital assets, blockchain-based infrastructures and new forms of financial and system architecture. The focus is not on individual coins, but on the structures, technologies and business models that have emerged around crypto assets, tokenization and decentralized systems. In terms of content, the spectrum ranges from blockchain technologies and protocols to mining and data center infrastructure, crypto exchanges and trading platforms, custody and safekeeping solutions, through to new market roles, regulatory frameworks and institutional access. Equally relevant are topics such as market liquidity, security, governance, scaling and the increasing integration with traditional financial systems. GICS Crypto places particular emphasis on transitions and maturing processes: from experimental technologies to professional, regulated market structures. Developments become visible in which technological innovation, capital market interest and regulatory classification influence each other - often accompanied by high news frequency and pronounced market volatility. Target and interest groups are basically the same as those of the overarching CORE sectors Financials and Information Technology - with a clear focus on digital financial infrastructure, new market mechanisms and technology-driven transformation processes.

Typical users of GICS Crypto are interested in new financial and system architectures beyond traditional market logic. They observe infrastructure, regulation and technological maturity processes. What becomes relevant is where digital experiments turn into resilient market structures.

GICS AI is aimed at players who develop and use artificial intelligence or make it commercially viable. It is aimed at advertisers, agencies, technology and software providers, platform operators, infrastructure and data providers as well as financial and information services whose business models are based on automation, data processing and intelligent systems. For agencies, PR and communication service providers, GICS AI offers an environment in which AI-related content is not perceived as a buzzword, but as a strategic reality. Product announcements, studies, use cases, platform strategies or thought leadership formats have an impact here because they meet an audience that actively classifies, evaluates and integrates AI into decision-making processes. Manufacturers, technology and solution providers find a focused space in GICS AI for offerings that increase efficiency, support decisions or enable new business models. Whether basic models, specialized applications, cloud infrastructure, data services or AI-supported tools - visibility is created where artificial intelligence goes from experiment to productive application. At the same time, the portal addresses industry information services, specialist media, analyst firms, stock market letters as well as conference and trade fair organizers whose content thrives on topicality, classification and technological depth. Events, publications and market analyses reach an audience that does not view AI in isolation, but as a cross-sectional technology with an impact on almost all industries

GICS Cannabis is positioned as a Tier 2 module ("Trending") within GICS Eleven and is dedicated to one of the most dynamic phases in the life cycle of listed companies: the IPO and the early market phase after the initial listing. The focus is on new issues (IPOs) that have only recently become tradable on the capital market and have therefore not yet been characterized by long-term price and valuation patterns. The module deliberately looks at IPOs across all sectors. The decisive factor is not the affiliation to a specific industry sector, but the market relevance of the IPO itself: Issue volume, investor interest, price behavior in the first weeks of trading as well as the embedding in overarching market and capital market cycles. It is precisely in this early phase that new narratives, technological upheavals or changing investor preferences often become apparent before they are reflected in established indices. GICS IPO thus acts as a radar for initial listings or stock market aspirants - companies that are new to the public stage and whose further development is still open. The combination of structured coverage of recently listed companies and current company and market news makes the portal site a preferred point of contact for journalists, editorial offices and financial media who want to report promptly on new IPOs or editorialize IPO-related topics. In the overall context of GICS Eleven, GICS IPO adds a temporal dimension to the alpha perspective: while GICS Alpha makes already established winners visible, GICS IPO focuses on those companies where the market valuation, the story and the long-term potential are only just emerging.

GICS Cannabis focuses on developments in the field of regulated, medical cannabis applications along the entire value chain - from research and cultivation to processing, distribution and related services and markets. The focus is on topics such as alternative and complementary medical approaches, regulatory changes, market access, corporate activities and events relevant to the capital market in a dynamically developing environment. The target and interest groups correspond in principle to those of the overarching CORE Health Care sector - with a clear thematic focus on alternative medicine, new therapeutic approaches and adjacent growth markets such as cannabis, longevity or comparable regulated healthcare segments.

Typical users of GICS Cannabis are interested in regulated growth markets at the interface of medicine, politics and business. They observe where new therapeutic approaches, social acceptance and market liberalization come together. Relevance arises when alternative medical topics move from the niche into resilient market structures.

GICS Betting is aimed at players who understand betting, gaming and gambling-related entertainment as a regulated, data-driven market. It is aimed at advertisers, agencies, platform operators, technology and software providers, payment and compliance service providers as well as financial and information services whose business models are based on user interaction, probabilities and scalable transaction models. For agencies, marketing and PR service providers, GICS Betting offers an environment in which communication is contextualized and targeted rather than sensationalized. Product updates, market entries, regulatory classifications, partnerships or market studies have an impact here because they meet an audience that soberly evaluates betting markets and differentiates between entertainment, regulation and profitability. Platforms, technology and solution providers find a focused space in GICS Betting for offerings that enable reach, monetization or risk management. Whether betting platforms, eSports providers, casino operators, data and odds services or hedging solutions - visibility is created where betting is understood as a structured market with clear framework conditions. The portal also addresses industry information services, specialist media, research providers, stock market newsletters and trade fair and event organizers whose content is based on topicality, market understanding and regulatory classification. Studies, reports and events reach an audience that sees betting not as a marginal topic, but as an established part of the entertainment and platform economy.

GICS Defence is a trend area within GICS Eleven and focuses on a market that has noticeably gained in importance in recent years: Defense, security and military-related technologies. For a long time, this sector played a rather reserved role on the capital markets, not least due to political and social reservations. This has changed. New security policy framework conditions and a changed geopolitical environment have led to defense being perceived much more strongly again today. Investments no longer only concern traditional armaments, but also areas such as protection systems, logistics, communication and technology-driven solutions. In this environment, new providers are emerging, existing companies are expanding their activities and the capital market is moving closer to a topic that has long been marginalized. It is precisely this shift that is currently making the defence sector particularly eye-catching.

GICS Defence focuses on developments in the field of defense, security-related technologies and military-related infrastructure. The focus is on companies, systems and technologies that contribute directly or indirectly to the state and civil security architecture. In terms of content, the topic area covers classic defense areas as well as modern, technology-driven applications. These include security-relevant platforms, protection and sensor systems, communication technologies, logistics and supply chains, as well as increasingly software- and data-based solutions that support military and security-related decision-making processes. GICS Defence focuses on structural shifts within the sector: increasing defence budgets, changing procurement strategies, international cooperation, technological modernization and the growing importance of dual-use technologies that are used in both military and civilian contexts. Particularly visible are those developments in which geopolitical conditions, technological innovation and industrial value creation intertwine. The thematic focus also includes questions of demarcation - for example between classic armaments, security-relevant infrastructure and adjacent fields of technology such as cyber, space or communication systems. It is precisely these interfaces that characterize the current dynamics of the defence sector. Target and interest groups are basically the same as those of the overarching CORE sectors Industrials and Information Technology - with a clear focus on security-relevant technologies, government demand and geopolitical market structures.

Typical users of GICS Defense think of security as a governmental, technological and industrial task. They track procurement, technology and geopolitical dependencies. Relevance arises where defense has economic and industrial consequences.

GICS Defence is aimed at players who understand security, defense and geopolitical stability as economically and technologically relevant factors. It is aimed at advertisers, agencies, technology and defense companies, suppliers, infrastructure providers as well as financial and information services whose services are related to state security, military procurement and defense-related technologies. For agencies, PR and communication service providers, GICS Defence offers an environment in which sensitive topics can be placed in a factual, responsible and contextually strong manner. Announcements on technologies, cooperations, studies or strategic initiatives have an impact here because they meet an audience that does not emotionalize defence, but places it in a political, economic and industrial context. In GICS Defence, manufacturers, technology and solution providers find a focused space for offerings that improve protection, operational capability and resilience. Whether systems, components, software, logistics solutions or security-related services - visibility is created where defense is not seen in isolation, but as part of industrial value creation, government procurement and long-term planning. In addition, the portal addresses industry information services, specialist media, security policy publications, research providers and conference and trade fair organizers whose content thrives on depth, classification and credibility. Studies, events and specialist formats reach an audience that pursues defense as a strategic, ongoing topic and not as a short-term reaction to events.

GICS CyberSecurity is a trend area within GICS Eleven and focuses on a market that is closely linked to modern security and defense issues: the protection of digital infrastructures, systems and data. While security used to be thought of primarily in physical terms, the focus has shifted significantly with increasing digitalization. Today, attacks often take place in the digital space - quietly, permanently and across borders. Cyber security has therefore become an integral part of modern security architectures. The trend ranges from classic IT security and the protection of critical infrastructures to specialized solutions for government institutions and companies. Technological dependencies, networked systems and new attack surfaces have meant that cyber security is no longer seen as a marginal issue, but as a fundamental prerequisite for stability and the ability to act. In this environment, new providers are emerging, existing companies are expanding their offerings and the capital market is increasingly focusing on an area that has long worked in the background. It is precisely this shift that makes cyber security particularly relevant at the moment.

GICS CyberSecurity bundles developments relating to the protection of digital infrastructures, data and systems in an increasingly networked and digitalized world. The focus is on technologies, services and organizational approaches that are designed to identify digital risks, ward them off and make them manageable. The topics covered range from IT and network security, cloud, platform and application protection to identity, access and data management. Threat situations, attack patterns, new security architectures and the growing importance of resilience, monitoring and incident response are also covered. Cyber security is not viewed in isolation, but as an integral part of modern business, administration and infrastructure systems. GICS CyberSecurity focuses on dynamic threat and adaptation cycles. Security requirements are constantly changing - driven by technological innovation, increasing automation, regulatory requirements and new attack surfaces. Particularly visible are those developments in which technical protective measures, organizational responsibility and regulatory requirements overlap. The topic area also deliberately includes interfaces to adjacent fields, such as cloud infrastructure, industrial and IoT systems, financial and healthcare data or state and critical infrastructures. It is precisely these overlaps that characterize the relevance of the sector and determine the speed at which new security solutions are developed and adapted. Target and interest groups are basically the same as those of the overarching CORE sectors Information Technology, Industrials and Communication Services - with a clear focus on digital security, operational resilience and regulatory market requirements

Typical users of GICS CyberSecurity are concerned with digital risks, resilience and system protection. They think in terms of threats, adaptation cycles and regulatory requirements. What is relevant is where security becomes a permanent competitive factor.

GICS CyberSecurity is aimed at players who see digital security as a business-critical requirement. It is aimed at advertisers, agencies, technology and software providers, security service providers, infrastructure operators and financial and information services whose services are aimed at protecting data, systems and digital processes. For agencies, PR and communication service providers, GICS CyberSecurity offers an environment in which security-relevant content is not alarmist, but well-founded and contextualized. Product presentations, studies, threat analyses, regulatory classifications or thought leadership formats have an impact here because they meet an audience that assesses cyber risks objectively and classifies them strategically. In GICS CyberSecurity, manufacturers, technology and solution providers find a focused space for offerings that enable the prevention, detection, defense or resilience of digital systems. Whether network security, cloud security, identity management, monitoring solutions or compliance services - visibility is created where security is understood as a permanent management and investment task. The portal also addresses industry information services, specialist media, research providers, stock market letters as well as conference and trade fair organizers whose content thrives on topicality, credibility and technical depth. Publications, reports and events reach an audience that sees cyber security not as an IT detail, but as a company-wide and social challenge.

GICS Entertainment is a trend area within GICS Eleven and focuses on companies that offer experiences, leisure and entertainment in physical or media form. The focus is on operators of hotels and resorts, organizers of major events, listed soccer clubs and international entertainment brands such as MGM Grand. Cruise companies such as Carnival can also be assigned to this sector. The spectrum is rounded off by film studios and streaming providers such as Netflix and Paramount. In contrast to GICS Betting, which is heavily geared towards digital platforms, betting and interactive gaming formats, GICS Entertainment focuses on the experience itself. It is about places, events, content and formats that people consciously seek out or consume - be it on location, on stage, in the stadium or via traditional and new media channels. The market is characterized by major brands, high visibility and clear offer formats. Stationary experiences such as resorts, shows or sporting events are just as much a focus as media entertainment via films, series and streaming. Both worlds are increasingly intertwined, but remain different in their logic: while betting focuses primarily on participation and interaction, entertainment thrives on staging, reach and recognizability. GICS Entertainment bundles this diversity independently of individual industry labels. The focus is on companies that make entertainment scalable - via locations, formats or content - and thus occupy a permanent place in the everyday lives and leisure time of many people. It is precisely this breadth and visibility that makes the area an independent trend sector within GICS Eleven.

GICS Entertainment bundles developments relating to experience- and content-driven entertainment offerings in which physical presence, brand worlds and media reach play a central role. The focus is on business models, infrastructures and formats that enable entertainment to be experienced on-site or in hybrid form. In terms of content, the topic area includes hotel and resort operators, organizers of major events, leisure and experience providers, listed sports and entertainment organizations as well as film studios, production houses and streaming providers. Cruise companies and similar providers where entertainment is an integral part of the offering are also included. The decisive factor is not the individual channel, but the staging of experiences and their commercial exploitation. GICS Entertainment focuses on stationary and experience-oriented value creation, supplemented by media extensions. Developments become visible in which capacities, utilization, programming, brand strength and international reach determine economic success. In contrast to purely digital models, the focus is on location, event and experience - often with high capital commitment and long-term planning. The topic area is deliberately different from GICS Betting / Gaming. While interaction, competition and digital monetization dominate there, GICS Entertainment focuses on the curated entertainment experience - whether on stage, in a stadium, in a resort, on a ship or via professional media productions. Target and interest groups are basically the same as those of the overarching CORE sectors Consumer Discretionary and Communication Services - with a clear focus on experience-based business models, brand economics and international entertainment formats.

Typical GICS Entertainment users think of entertainment as an experience, brand and physical presence. They track formats, utilization and reach across multiple channels. What is relevant is where experiences are staged economically.

GICS Entertainment is aimed at players who understand entertainment as an economic experience, brand and scalable business model. It is aimed at advertisers, agencies, media and entertainment groups, event organizers, platform operators, service providers and financial players whose services are based on reach, attention and experience value - both in the digital and physical space. For agencies, marketing and PR service providers, GICS Entertainment offers an environment in which communication is not casually consumed, but consciously perceived. Film and series releases, event announcements, brand collaborations, studies or new formats have an impact here because they meet an audience that actively follows, evaluates and culturally classifies entertainment. Providers of products, services and financial solutions find a focused space in GICS Entertainment for offerings that enable or monetize worlds of experience. Whether streaming platforms, film studios, event organizers, hotel and resort operators, cruise companies or structured products for participation in entertainment markets - visibility is created where entertainment becomes plannable, scalable and economically relevant. The portal also addresses industry information services, trade media, stock market letters, cultural and media publications as well as trade fair and event organizers whose content depends on topicality, reach and classification. Events, premieres and market studies reach an audience that not only consumes entertainment, but understands it as a market.

GICS Beauty is a trend area within GICS Eleven and focuses on a market that has developed around body care, appearance and personal optimization. The spectrum of topics is broad and ranges from manufacturers of medical and dermatological products to cosmetics and skincare companies to perfume and fragrance brands. The sector combines different worlds that have come very close together in recent years. Medical applications, aesthetic treatments and classic care products are increasingly overlapping. Innovations are emerging in research as well as in brand image, product development and sales. Beauty is no longer just seen as a luxury, but also as part of health, well-being and personal lifestyle. GICS Beauty includes, among other things: Providers of medical and cosmetic treatment products, manufacturers of skin, hair and body care, perfume and fragrance producers, brands with a strong focus on lifestyle, self-image and identity. 

The market is characterized by strong brand loyalty, high recognizability and global demand. At the same time, new providers are emerging that specifically occupy niches or reinterpret traditional categories. The capital market is increasingly focusing on companies that manage to combine medical expertise, consumer products and brand building. GICS Beauty bundles this development independently of traditional industry boundaries. The focus is on companies that scale beauty products and concepts - be it through innovation, brand strength or new distribution channels. It is precisely this mix that makes beauty an independent and clearly definable trend sector within GICS Eleven.

GICS Beauty bundles developments relating to beauty, care and aesthetics-oriented health and consumer markets that focus on physical well-being, appearance and personal care. The focus is on business models ranging from classic cosmetics to more medical applications. In terms of content, the topic area includes care and cosmetic products, perfume and fragrance worlds, dermocosmetics as well as medically and technologically supported beauty applications. Suppliers and brands that focus on aesthetic optimization, prevention, personalized products or new active ingredient and product concepts are also included. The decisive factor is not the individual category, but the common bracket of care, aesthetics and increasingly science-based product development. GICS Beauty focuses on trend cycles, brand and sales dynamics. It highlights developments in which consumer preferences, ingredient and quality requirements, price positioning or distribution channels are shifting - for example through direct-to-consumer models, platforms, social commerce or new forms of personalization. The topic area is deliberately designed to be interface-oriented. Beauty combines lifestyle and consumption with health-related aspects. Accordingly, relevant impulses arise at the transitions to Consumer Discretionary, Consumer Staples and Health Care - where care products, medical applications, regulation, proof of efficacy and brand management intertwine. Target and interest groups correspond in principle to those of the overarching CORE sectors Consumer Discretionary and Health Care - with a clear focus on beauty, care and aesthetics-oriented growth markets.

Typical users of GICS Beauty are concerned with skincare, aesthetics and personalized consumption. They follow brands, product innovations and new active ingredient or application concepts. Relevance arises where beauty is located between lifestyle and medicine.

GICS Beauty is aimed at players who understand beauty, care and aesthetic well-being as an economically relevant interplay of product, brand and effectiveness. It is aimed at advertisers, agencies, manufacturers, platforms and service providers from the fields of cosmetics, dermocosmetics, perfume, medically assisted beauty applications and related technology and service providers. For agencies, marketing and PR service providers, GICS Beauty offers an environment in which communication is not purely emotional, but credible and contextualized. Product launches, studies, active ingredient innovations, brand positioning or new sales models have an impact here because they meet an audience that differentiates between lifestyle, effectiveness and long-term consumer behavior when it comes to beauty topics. In GICS Beauty, manufacturers, brands and platform operators find a focused space for offerings that combine care, aesthetics and individualization. Whether classic cosmetics, medically inspired products, personalized solutions or premium and luxury segments - visibility is created where beauty is understood as a continuous market with recurring demand. In addition, the portal addresses industry information services, specialist media, trend and market research providers as well as trade fair and event organizers whose content thrives on proximity to consumer trends, innovations and brand movements. Studies, reports and events reach an audience that recognizes, evaluates and economically exploits beauty markets at an early stage.

GICS Lifestyle is a trend area within GICS Eleven and focuses on markets in which consumption, identity and lifestyle are directly linked. The thematic scope is deliberately broad and encompasses everything that shapes everyday life, leisure and individual expression. This includes manufacturers of sports and outdoor articles, fashion and clothing companies, large e-commerce platforms and brands that sell consumer goods via digital and stationary channels. The spectrum is supplemented by providers in the premium and luxury segment - from high-quality consumer goods, exclusive vehicles and yachts to real estate projects with a strong lifestyle focus. In contrast to GICS Entertainment, which focuses on experiences, events and content, GICS Lifestyle focuses on long-term consumption and usage behavior. Products and brands accompany people over longer periods of time, become part of their personal environment and are closely linked to status, self-image and habits. The market is characterized by strong brand impact, global reach and a clear target group approach. Digital sales models, social media and direct customer relationships have led to lifestyle brands now operating far beyond traditional industry logics. At the same time, the boundaries between everyday products, premium products and luxury goods are becoming increasingly blurred. GICS Lifestyle bundles this diversity independently of individual industry categories. The focus is on companies that shape lifestyles, set trends and emotionally charge consumption - be it through function, design, exclusivity or accessibility. It is precisely this breadth and proximity to everyday life that makes lifestyle an independent trend sector within GICS Eleven.

GICS Lifestyle bundles developments relating to consumption- and identity-driven lifestyles in which products, brands and services are an expression of attitude, status, leisure behavior or personal preference. The focus is on markets in which consumption is not primarily functional, but rather emotional, aesthetic or experience-based. In terms of content, the topic area includes sports and outdoor brands, fashion and clothing manufacturers, e-commerce and platform models, premium and luxury brands as well as providers of high-quality consumer goods. It also covers luxury segments in areas such as automotive, water sports, travel, living and real estate, where design, exclusivity and brand perception play a central role. GICS Lifestyle focuses on trends in consumer behavior, shifts between the mass market and the premium segment and the increasing importance of brand management, direct sales and community loyalty. Developments become visible in which purchasing decisions are based less on necessity and more on lifestyle, affiliation and personal identification. The topic area is deliberately broad, but connects different sectors through a common motif: lifestyle as an economic factor. Digital sales channels, social commerce, influencer ecosystems and global brand strategies act as connecting elements between very different business models. Target and interest groups are basically the same as those of the overarching CORE sectors Consumer Discretionary, Communication Services and Information Technology - with a clear focus on lifestyle-driven consumer markets, brand economics and trend-driven demand behavior.

Typical users of GICS Lifestyle are concerned with consumption as an expression of identity and status. They observe brands, trends and premium segments. Relevance arises where products define lifestyles.

GICS Lifestyle is aimed at players who shape consumption, identity and status economically or accompany them in terms of communication. It is aimed at advertisers, agencies, brand manufacturers, platforms and service providers from the fashion, outdoor, sports, e-commerce, premium and luxury segments - through to high-quality consumer and investment goods in mobility, leisure and living. For agencies, marketing and PR service providers, GICS Lifestyle offers an environment in which communication is not functional but creates identity. Brand stories, product launches, campaigns or positioning topics have an impact here because they meet an audience that sees consumption as an expression of lifestyle, attitude and belonging. Product manufacturers, platform operators and service providers find a focused space in GICS Lifestyle for offerings that address freedom of choice, individuality and premium standards. Whether fashion, outdoor equipment, luxury brands, marketplaces or digital services - visibility is created where products shape lifestyles and not just fulfill needs. The portal also addresses industry information services, trend and market research providers, specialist media, stock market newsletters and trade fair and event organizers whose content thrives on proximity to consumer trends and cultural shifts. Studies, reports and events reach an audience that recognizes lifestyle markets at an early stage, classifies them and uses them economically.

GICS AI is a trend area within GICS Eleven and focuses on a market that has developed from a specialist topic to a central technology across many industries in a short space of time. The focus is on the entire field of artificial intelligence - from the technical basis to the companies that develop AI, use it or make it available as a service. The topic area encompasses different perspectives. These include software and technology companies that develop AI models, algorithms or platforms, as well as providers of computing power, cloud infrastructure and specialized chips. Companies that translate AI into specific applications - for example in industry, healthcare, finance or the everyday use of digital products - are also part of this segment. GICS AI deliberately takes a holistic view of these developments. The focus is not on a single application or technology, but on the resulting interplay of data, computing power, software and practical use. Many of these areas have become highly professionalized and have long since become an integral part of existing business models and processes. In contrast to early phases in which artificial intelligence was primarily seen as a promise for the future, AI is now deeply embedded in real applications. Companies use it to automate processes, support decisions or enable new products and services. At the same time, new providers are emerging that specialize specifically in individual building blocks of AI value creation. GICS AI bundles this diversity independently of traditional industry classifications. Users of this information channel receive an overview of companies and developments that are shaping the use and further development of artificial intelligence - from the technical basis to market-oriented applications. It is precisely this breadth that makes AI an independent and central trend sector within GICS Eleven.

GICS AI bundles developments relating to artificial intelligence as a basic technology and application layer of modern digital systems. The focus is not on individual tools or hypes, but on the technological foundations, infrastructures and fields of application through which AI becomes effective in business, administration and society. In terms of content, the topic area covers models and algorithms, training and computing infrastructure, data ecosystems, software and platform approaches as well as specific use cases - from automation and decision support to speech, image and pattern recognition through to specialized solutions in industry, finance, healthcare and the media. Equally relevant are questions of scaling, integration into existing systems and the transition from experimental approaches to productive applications. GICS AI focuses on transformation processes that are triggered or accelerated by AI. It highlights developments in which productivity, business models and working methods are changing, as well as new dependencies on data, computing power and technological sovereignty. The analysis also includes regulatory, ethical and organizational aspects, insofar as they shape the practical use and market penetration of AI. The subject area is deliberately cross-sectional. AI does not work in isolation, but rather unfolds its relevance at the interfaces with software, cloud infrastructure, cyber security, robotics, communication and data-driven business models. It is precisely these interdependencies that determine the dynamics of the field and make GICS AI a central trend topic with a far-reaching impact. The target and interest groups basically correspond to those of the overarching CORE sectors Information Technology and Communication Services, supplemented by all areas in which AI is making inroads as a key productive technology.

Typical users of GICS AI view artificial intelligence as a cross-sectional key technology. They pursue infrastructure, application and scaling instead of individual tools. Where AI redefines decisions, processes and business models becomes relevant.

GICS AI is aimed at players who develop and use artificial intelligence or make it commercially viable. It is aimed at advertisers, agencies, technology and software providers, platform operators, infrastructure and data providers as well as financial and information services whose business models are based on automation, data processing and intelligent systems. For agencies, PR and communication service providers, GICS AI offers an environment in which AI-related content is not perceived as a buzzword, but as a strategic reality. Product announcements, studies, use cases, platform strategies or thought leadership formats have an impact here because they meet an audience that actively classifies, evaluates and integrates AI into decision-making processes. Manufacturers, technology and solution providers find a focused space in GICS AI for offerings that increase efficiency, support decisions or enable new business models. Whether basic models, specialized applications, cloud infrastructure, data services or AI-supported tools - visibility is created where artificial intelligence goes from experiment to productive application. At the same time, the portal addresses industry information services, specialist media, analyst firms, stock market letters as well as conference and trade fair organizers whose content thrives on topicality, classification and technological depth. Events, publications and market analyses reach an audience that does not view AI in isolation, but as a cross-sectional technology with an impact on almost all sectors.

GICS Travel is a trend area within GICS Eleven and focuses on markets that revolve around travel, tourism and temporary mobility. The focus is on companies that facilitate, organize or accompany travel - from planning to execution. These include accommodation portals, providers of private apartments as well as international hotel chains and traditional tour operators. Cruise companies are also part of this field. The spectrum is supplemented by companies that cover transportation, such as airlines or specialized travel and mobility providers. GICS Travel deliberately takes a holistic view of the topic. The focus is not on individual offers, but on the interplay of accommodation, transport, organization and experience. Many companies cover several areas at the same time and see travel as an integrated overall product. In addition to traditional vacation trips, experience formats also play a role. These include themed trips, events, special locations or offers that go beyond pure accommodation and transportation. The market is characterized by global demand, strong brands and increasingly digital booking and distribution models. GICS Travel bundles this diversity independently of traditional industry classifications. Users of this information channel receive an overview of companies and developments in the travel and tourism sector - from platforms and tour operators to transportation and experience providers. It is precisely this breadth that makes Travel an independent trend sector within GICS Eleven.

GICS Travel bundles developments relating to travel, mobility and tourism services in which planning, booking, transportation and experience are interlinked. The focus is on markets and business models that enable, organize and economically exploit travel. In terms of content, the topic area includes travel and booking platforms, hotel chains and accommodation providers, tour operators, cruise companies, airlines and mobility service providers. This is supplemented by providers that are committed to tourism as a whole - including adventure travel, event formats and destination-related offers. GICS Travel focuses on demand-driven and seasonal dynamics. Developments in which travel behavior, booking patterns, capacity utilization and price structures change become visible. External factors such as economic conditions, geopolitical influences or regulatory requirements have a direct impact on supply and demand. The subject area is deliberately cross-sectional. Travel combines consumption, mobility, entertainment and infrastructure. Accordingly, relevant impulses arise at the interfaces to entertainment, logistics, consumer discretionary and communication services, for example through digital booking processes, platform economies or new experience formats. Target and interest groups correspond in principle to those of the overarching CORE sectors Consumer Discretionary and Industrials - with a clear focus on travel, mobility and tourism markets.

Typical users of GICS Travel monitor mobility, demand cycles and the experience economy. They track where travel is organized, scaled and monetized. Relevance arises where movement becomes economically plannable.

GICS Defence is aimed at players who understand security, defense and geopolitical stability as economically and technologically relevant factors. It is aimed at advertisers, agencies, technology and defense companies, suppliers, infrastructure providers as well as financial and information services whose services are related to state security, military procurement and defense-related technologies. For agencies, PR and communication service providers, GICS Defence offers an environment in which sensitive topics can be placed in a factual, responsible and contextually strong manner. Announcements on technologies, cooperations, studies or strategic initiatives have an impact here because they meet an audience that does not emotionalize defence, but places it in a political, economic and industrial context. In GICS Defence, manufacturers, technology and solution providers find a focused space for offerings that improve protection, operational capability and resilience. Whether systems, components, software, logistics solutions or security-related services - visibility is created where defense is not seen in isolation, but as part of industrial value creation, government procurement and long-term planning. In addition, the portal addresses industry information services, specialist media, security policy publications, research providers and conference and trade fair organizers whose content thrives on depth, classification and credibility. Studies, events and specialist formats reach an audience that pursues defense as a strategic, ongoing topic and not as a short-term reaction to events.

GICS Robotics is a trend area within GICS Eleven and focuses on a market that is becoming increasingly important: the development and use of robots in industry, business and everyday life. The focus is on technologies that automate, support or completely take over tasks. One central area is the industrial use of robotics. This includes robots in production lines as well as systems that perform heavy, monotonous or unhealthy tasks. In many industries, they replace or supplement human labor where precision, endurance or safety are paramount. GICS Robotics also covers applications outside of traditional industrial environments. These include household and service robots, smart home solutions and technologies that enable autonomous or semi-autonomous action. Developments in the field of autonomous driving can also be assigned to this topic area, as they are based on similar technical principles. GICS Robotics deliberately takes a holistic view of these developments. The focus is not on a single type of robot, but on the interaction between mechanics, sensors, software and control systems. Many companies operate at the interface to other future topics such as artificial intelligence, automation and networked infrastructure. GICS Robotics bundles this diversity independently of traditional industry classifications. Users of this information channel receive an overview of companies and developments that are driving forward the use of robotics - from industrial solutions to applications in the private sphere. It is precisely this range that makes robotics an independent and future-oriented trend sector within GICS Eleven.

GICS Robotics bundles developments relating to robotic systems, autonomous technologies and automated applications in industry, services and everyday life. The focus is not on individual products, but on the technological foundations, fields of application and business models that are shaping the transition from manual to automated processes. In terms of content, the spectrum ranges from industrial robotics and production automation to service robotics, logistics and warehouse automation, autonomous systems, sensor technology, control software and AI-supported decision-making models. Equally relevant are applications in the healthcare sector, in care, in the home and in security or infrastructure-sensitive areas. Robotics is understood as the interaction of hardware, software and data. GICS Robotics focuses on productivity gains, increased efficiency and the substitution of activities that are physically demanding or harmful to health. In particular, it highlights those developments in which automation changes existing value chains, creates new market roles or permanently shifts investment and cost structures. The subject area deliberately includes interfaces to adjacent fields - such as artificial intelligence, sensor technology, embedded software, smart manufacturing, smart homes and autonomous driving. It is precisely these links that determine the dynamics of the robotics environment and make it clear that robotics is less a single market than a technological cross-section. The target and interest groups correspond in principle to those of the overarching CORE sectors Industrials and Information Technology - with a clear focus on automation, efficiency gains and technology-driven transformation processes.

Typical users of GICS Robotics are interested in automation as an answer to efficiency, cost and labor market issues. They observe where machines take over tasks that were previously reserved for humans. Relevance arises where robotics fundamentally changes value creation.

GICS Robotics is aimed at players who develop, market or provide strategic support for automation, human-machine interaction and autonomous systems. It is aimed at advertisers, agencies, technology and component manufacturers, software providers, system integrators and financial and information services whose services are anchored in the context of industrial, commercial or household robotics. For agencies, PR and communication service providers, GICS Robotics offers an environment in which technological content is not exaggerated in a futuristic way, but is categorized in real economic terms. Product launches, platform strategies, studies or partnerships have an impact here because they meet an audience that understands robotics as an answer to efficiency, cost and labor market issues. In GICS Robotics, manufacturers, technology and solution providers find a focused space for offerings that automate production processes, scale services or open up new fields of application. Whether industrial robotics, autonomous systems, sensor technology, software, smart home technologies or robotics-related infrastructure - visibility is created where automation has a concrete economic impact. At the same time, the portal addresses industry information services, trade media, analysts, stock market letters as well as trade fair and conference organizers whose content thrives on innovation density and classification. Events, publications and market studies reach an audience that sees robotics not as a vision, but as an investment and implementation topic.

GICS Shopping is a trend area within GICS Eleven and focuses on markets that are geared towards private consumption. The focus is on companies, products and platforms through which people purchase goods for their daily needs, larger purchases or special wishes. The subject area covers the entire shopping environment - from production to sales and direct customer contact. It doesn't matter whether the purchase is made stationary or digitally. The decisive factor is that products find their way to the end customer and consumer behavior becomes visible. GICS Shopping views consumption as a dynamic process. Changes in purchasing behavior, new sales models, digital marketplaces and direct customer relationships shape this area just as much as traditional retail structures. Many companies are moving across multiple channels and combining production, marketing and sales. The focus is not on individual product categories, but on patterns in consumption: Which products are in greater demand? How are purchasing channels changing? And which companies are benefiting from these shifts? It is precisely these questions that characterize the information content of this topic portal. GICS Shopping bundles these developments independently of traditional sector demarcations. Users of this information channel receive an overview of companies and trends relating to consumption, retail and sales - and how shopping is changing in an increasingly networked and digital world.

GICS Shopping bundles developments relating to consumer-oriented markets that focus on purchasing decisions, sales channels and demand behavior. The focus is on business models that are directly aimed at private consumption - regardless of whether this is stationary, digital or hybrid. In terms of content, the topic area covers a broad spectrum of consumption-driven activities: from production and brand management to retail, marketplaces and platform models, right through to sales, logistics and customer interaction. The decisive factor is not the individual sector, but the role of consumption as a connecting element between supply, pricing, availability and demand. GICS Shopping focuses on changes in purchasing behavior and sales structures. It highlights developments in which consumer preferences are shifting, new sales channels are emerging or existing business models are coming under pressure or being realigned as a result of digitalization, platform economies or changing customer expectations. The topic area is deliberately designed to be overarching. Shopping combines traditional consumer goods markets with digital marketplaces, direct-to-consumer approaches and global retail structures. Relevant impulses arise in particular at the interfaces to Consumer Discretionary, Consumer Staples, Logistics and Information Technology, where market mechanisms, data and demand converge. Target and interest groups correspond in principle to those of the overarching CORE sectors Consumer Discretionary and Consumer Staples - with a clear focus on consumer-related business models, retail structures and demand-driven market movements.

Typical users of GICS Shopping deal with consumption as a market mechanism, not with individual products. They track how demand arises, is managed and is distributed across channels, platforms and price structures. Where buying behavior changes measurably becomes relevant.

GICS Shopping is aimed at players who actively trigger, control or monetize consumption. It is aimed at advertisers, agencies, manufacturers, platform operators, retail companies and service providers whose business models are based on purchasing decisions, demand behaviour and sales channels - regardless of whether these are stationary, digital or hybrid. For agencies, marketing and PR service providers, GICS Shopping offers an environment in which communication takes place directly at the point of demand. Product launches, campaigns, brand positioning or market data have an impact here because they are embedded in a context in which consumption is not abstract, but observable, comparable and measurable. Product manufacturers, platforms and service providers find a focused space in GICS Shopping for offers that facilitate, influence or scale purchasing processes. Whether branded products, marketplace models, e-commerce infrastructure, payment or logistics solutions - visibility is created where consumption is understood and actively managed as an economic process. In addition, the portal is a relevant platform for industry information services, specialist media, stock market letters, trend and market research providers as well as trade fair and event organizers, whose content thrives on topicality and proximity to consumer events. Studies, reports and events reach an audience here that recognizes consumer trends at an early stage and classifies them economically.

GICS Betting is a trend area within GICS Eleven and focuses on a market in which entertainment, technology and betting are increasingly converging. The spectrum ranges from traditional gambling and casino operators to online betting platforms, gaming formats and eSports environments. What used to be clearly separate has become much closer thanks to digitalization, streaming and mobile use. The trend is determined less by individual products than by changing usage habits. Interactive formats, real-time experiences and digital platforms have opened up new target groups and expanded existing offerings. At the same time, the market has become more professionalized: Operators are acting globally, content is being scaled and regulatory frameworks are creating new scope as well as clear boundaries. GICS Betting bundles this development independently of traditional industry classifications. The focus is on companies and platforms that monetize entertainment - be it through betting, games, tournaments or accompanying digital offerings. In this environment, new business models are emerging, existing providers are growing beyond their original core areas and the capital market is increasingly focusing on an area that is constantly reinventing itself.

GICS Betting / Gaming bundles developments relating to digital and stationary entertainment formats that focus on interaction, competition and monetization. The focus is on business models, platforms and ecosystems that deal with gaming, gambling, betting and eSports - from content and technology to operation, regulation and marketing. In terms of content, the topic area covers gaming and betting platforms, casino and online offerings, eSports structures, streaming and community formats as well as the underlying technologies for transactions, odds formation, real-time data and user retention. Equally relevant are questions of regulation, licensing, market access and the distinction between entertainment, competition and gambling. GICS Betting / Gaming focuses on demand- and user-driven dynamics. It highlights developments in which consumer behaviour, platform economies and monetization models are changing - often accompanied by a high speed of innovation, data-driven decision-making processes and strong competition for attention. The subject area deliberately includes interfaces to adjacent fields, such as media and streaming, payment and FinTech solutions, cyber security, data analysis and mobile technologies. It is precisely these links that characterize the economic logic of the sector and explain why betting and gaming are increasingly perceived as independent, technology-driven markets. Target and interest groups are basically the same as those of the overarching CORE sectors Consumer Discretionary, Communication Services and Information Technology - with a clear focus on digital entertainment, platform models and regulatory market structures.

Typical users of GICS Betting / Gaming are interested in digital entertainment, interaction and monetization. They observe platform logics, regulation and user loyalty. Relevance arises where entertainment becomes data-driven and scalable.

GICS Betting is aimed at players who understand betting, gaming and gambling-related entertainment as a regulated, data-driven market. It is aimed at advertisers, agencies, platform operators, technology and software providers, payment and compliance service providers as well as financial and information services whose business models are based on user interaction, probabilities and scalable transaction models. For agencies, marketing and PR service providers, GICS Betting offers an environment in which communication is contextualized and targeted rather than sensationalized. Product updates, market entries, regulatory classifications, partnerships or market studies have an impact here because they meet an audience that soberly evaluates betting markets and differentiates between entertainment, regulation and profitability. Platforms, technology and solution providers find a focused space in GICS Betting for offerings that enable reach, monetization or risk management. Whether betting platforms, eSports providers, casino operators, data and odds services or hedging solutions - visibility is created where betting is understood as a structured market with clear framework conditions. The portal also addresses industry information services, specialist media, research providers, stock market newsletters as well as trade fair and event organizers whose content is based on topicality, market understanding and regulatory classification. Studies, reports and events reach an audience that sees betting not as a marginal topic, but as an established part of the entertainment and platform economy.

GICS Sports is a trend area within GICS Eleven and focuses on markets that are directly or indirectly linked to sporting activity. The focus is not on a single sport, but on the entire environment that enables, accompanies or organizes movement, training and sporting activity. This includes traditional sports equipment suppliers as well as manufacturers of sports and functional clothing. Companies that develop wearables - for example to measure performance, exercise or health - are also part of this topic area. The spectrum is supplemented by providers from the fitness and training sector as well as organizers of sporting events with a wide reach. GICS Sports also includes companies that provide digital support for sporting activity. These include software and technology providers that develop apps and platforms, for example for training, performance analysis or preventative healthcare in connection with sport. The transition between physical activity and digital support is fluid. In contrast to GICS Lifestyle or GICS Entertainment, GICS Sports focuses on active participation. It is not about consumption or staging, but about movement, performance and physical activity - whether in competitive, popular or recreational sport. GICS Sports  bundles the above-mentioned topics independently of classic industry classifications, without ultimately committing itself to a specific content. Users of this information channel will find an overview of companies and developments relating to sport, fitness and exercise, from equipment and technology to organization, digital support and, ultimately, sport as an experience and unifying element.

GICS Sports bundles developments relating to sports-related activities, markets and business models that focus on physical performance, competition, training and health. The focus is on companies and offers that make sport economically viable as a product, service or infrastructure. In terms of content, the topic area includes sports equipment and clothing, fitness and training providers, wearables and sports-related technologies, as well as organizers of sporting events with mass appeal. This is supplemented by digital applications, software and platforms that support training, performance analysis, preventative healthcare or community building in a sporting context. GICS Sports focuses on active, health and performance-oriented consumption patterns. Developments in which sport is increasingly being combined with technology, data analysis and lifestyle are becoming visible. Topics such as the individualization of training, digital support, new competition formats and hybrid offerings are shaping the dynamics of the sector. The topic area is deliberately designed to connect. Sport acts as an interface between health, technology, entertainment and consumption. Accordingly, relevant impulses arise at the transitions to health care, lifestyle, entertainment and information technology, where new products, services and business models are established. Target and interest groups are basically the same as those of the overarching CORE sectors Consumer Discretionary and Health Care - with a clear focus on sports-related markets, active lifestyles and health-related applications.

Typical users of GICS Sports are interested in performance, health and active consumption patterns. They observe the combination of sport, technology and lifestyle. What is relevant is where movement becomes a market.

GICS Sports is aimed at players who understand sport as an economic, technological and social factor. It is aimed at advertisers, agencies, sporting goods and equipment manufacturers, platforms, event organizers, technology providers and financial and information services whose business models are based on performance, health, reach and active demand. For agencies, marketing and PR service providers, GICS Sports offers an environment in which communication is directly linked to motivation, identification and performance. Product launches, sponsorship concepts, studies or campaigns have an impact here because they meet an audience that not only consumes sport, but actively lives it, follows it or evaluates it economically. Manufacturers, technology and solution providers find a focused space in GICS Sports for offers that improve training, performance, health or sporting experiences. Whether equipment, wearables, fitness solutions, digital applications or event formats - visibility is created where sport becomes measurable, comparable and scalable. In addition, the portal addresses industry information services, specialist media, stock market letters, associations and trade fair and event organizers whose content thrives on topicality, proximity to sporting events and market understanding. Events, studies and publications reach an audience that does not view sporting developments in isolation, but rather in the context of markets, brands and demand.