GICS Trending

GICS Trending is the second perspective within the Sector Intelligence of the G11 General Industry Compass System. It focuses on sectors that are currently attracting increased attention and are regularly the focus of public, economic or market-specific discussions.
TIER 2 level of the G11 General Industry Compass System

Within the G11 General Industry Compass System, GICS Trending acts as a bridge between stable sector order and current market and topic perception. The perspective complements GICS Core with a timely, discussion-oriented view - without any claim to completeness, but with a clear focus on relevance. The associated portal pages bundle information on sectors that are characterized by above-average interest from investors and journalists. The decisive factor here is not short-term market movement, but the recognizable relevance of a sector in public discourse.

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EST.: I/MMXXVI

Within GICS Eleven, the relationship between TIER 1 (CORE), TIER 2 (TREND) and TIER 3 (MICRO) is not conceived as a break, but as a logical continuation within a finely graduated relationship and dependency structure. The tiers build on each other and complement each other instead of functioning separately.  TIER 1 (CORE) forms the overarching framework. It serves to structurally classify companies, business models and value chains and provides orientation at a meta-level. TIER 2 (TREND) and TIER 3 (MICRO) start where thematic consolidations, accelerated developments or focused priorities emerge within this framework. Market dynamics and changing information situations can lead to overlaps that make clear categorization difficult or deliberately leave it open. However, this is not a shortcoming, but a conceptual feature. The levels are always related to each other and allow different perspectives on the same market context.

Whether a perspective is perceived as particularly relevant, purely informative or subjectively significant is ultimately at the discretion of the user. GICS Eleven therefore does not see itself as a conclusive authority, but rather as a structured orientation framework. A claim to completeness or interpretative sovereignty is expressly not associated with this

This symbiosis is particularly evident in the example of the Feingold Research information portal. The Materials meta-sector forms the overarching frame of reference: All companies assigned to the sector are fully covered and linked to the relevant news. This creates a complete sectoral sounding board that covers the breadth of the market. At the same time, trend sectors are derived from this core as independent info streams. These no longer follow complete coverage, but rather a focus on content. The range deliberately extends from meta to micro: from Materials as a superordinate sector, to Mining as a functional and operational consolidation, to Rare Earths as a thematically highly specific section within the same value chain. The dividing line is not in the object - some of the companies are the same - but in the perspective. 

Tier 1 (Core) answers the question: Where does a company structurally belong? 

Tier 2 (Trending) answers the question: Why is a part of this sector currently in focus?

Trend sectors are therefore not created by new classifications, but by thematic weighting, news intensity and market attention. They form dynamic observation areas in which developments emerge earlier and more concentrated than in the broad core. 

Like GICS Alpha or GICS IPO, these trend sectors act as curated layers of information: They filter out those segments from the core that are currently characterized by technological, geopolitical or demand-side impulses. This creates direct added value for journalists, editorial teams and analysts: instead of having to sift through the entire meta-sector, the system provides thematically precise information streams that pre-select relevance. 

As a result, GICS Eleven thus forms a multidimensional classification system: The core provides structure and completeness, tier 2 for focus and topicality, tier 3 for analytical depth. Trend sectors are not a counter-design to the meta-sector - they are its moving projection.

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GICS Entertainment is a trend area within GICS Eleven and focuses on companies that offer experiences, leisure and entertainment in physical or media form. The focus is on operators of hotels and resorts, organizers of major events, listed soccer clubs and international entertainment brands such as MGM Grand. Cruise companies such as Carnival can also be assigned to this sector. The spectrum is rounded off by film studios and streaming providers such as Netflix and Paramount. In contrast to GICS Betting, which is heavily geared towards digital platforms, betting and interactive gaming formats, GICS Entertainment focuses on the experience itself. It is about places, events, content and formats that people consciously seek out or consume - be it on location, on stage, in the stadium or via traditional and new media channels. The market is characterized by major brands, high visibility and clear offer formats. Stationary experiences such as resorts, shows or sporting events are just as much a focus as media entertainment via films, series and streaming. Both worlds are increasingly intertwined, but remain different in their logic: while betting focuses primarily on participation and interaction, entertainment thrives on staging, reach and recognizability. GICS Entertainment bundles this diversity independently of individual industry labels. The focus is on companies that make entertainment scalable - via locations, formats or content - and thus occupy a permanent place in the everyday lives and leisure time of many people. It is precisely this breadth and visibility that makes the area an independent trend sector within GICS Eleven.

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GICS Travel is a trend area within GICS Eleven and focuses on markets that revolve around travel, tourism and temporary mobility. The focus is on companies that facilitate, organize or accompany travel - from planning to execution. These include accommodation portals, providers of private apartments as well as international hotel chains and traditional tour operators. Cruise companies are also part of this field. The spectrum is supplemented by companies that cover transportation, such as airlines or specialized travel and mobility providers. GICS Travel deliberately takes a holistic view of the topic. The focus is not on individual offers, but on the interplay of accommodation, transport, organization and experience. Many companies cover several areas at the same time and see travel as an integrated overall product. In addition to traditional vacation trips, experience formats also play a role. These include themed trips, events, special locations or offers that go beyond pure accommodation and transportation. The market is characterized by global demand, strong brands and increasingly digital booking and distribution models. GICS Travel bundles this diversity independently of traditional industry classifications. Users of this information channel receive an overview of companies and developments in the travel and tourism sector - from platforms and tour operators to transportation and experience providers. It is precisely this breadth that makes Travel an independent trend sector within GICS Eleven.
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GICS Shopping is a trend area within GICS Eleven and focuses on markets that are geared towards private consumption. The focus is on companies, products and platforms through which people purchase goods for their daily needs, larger purchases or special wishes. The subject area covers the entire shopping environment - from production to sales and direct customer contact. It doesn't matter whether the purchase is made stationary or digitally. The decisive factor is that products find their way to the end customer and consumer behavior becomes visible. GICS Shopping views consumption as a dynamic process. Changes in purchasing behavior, new sales models, digital marketplaces and direct customer relationships shape this area just as much as traditional retail structures. Many companies are moving across multiple channels and combining production, marketing and sales. The focus is not on individual product categories, but on patterns in consumption: Which products are in greater demand? How are purchasing channels changing? And which companies are benefiting from these shifts? It is precisely these questions that characterize the information content of this topic portal. GICS Shopping bundles these developments independently of traditional sector demarcations. Users of this information channel receive an overview of companies and trends relating to consumption, retail and sales - and how shopping is changing in an increasingly networked and digital world.
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GICS Betting is a trend area within GICS Eleven and focuses on a market in which entertainment, technology and betting are increasingly converging. The spectrum ranges from traditional gambling and casino operators to online betting platforms, gaming formats and eSports environments. What used to be clearly separate has become much closer thanks to digitalization, streaming and mobile use. The trend is determined less by individual products than by changing usage habits. Interactive formats, real-time experiences and digital platforms have opened up new target groups and expanded existing offerings. At the same time, the market has become more professionalized: Operators are acting globally, content is being scaled and regulatory frameworks are creating new scope as well as clear boundaries. GICS Betting bundles this development independently of traditional industry classifications. The focus is on companies and platforms that monetize entertainment - be it through betting, games, tournaments or accompanying digital offerings. In this environment, new business models are emerging, existing providers are growing beyond their original core areas and the capital market is increasingly focusing on an area that is constantly reinventing itself.

EST.: I/MMXXV
GICS Logistics is a trend area within GICS Eleven and focuses on markets that enable the transportation, movement and distribution of goods. The focus is on companies and infrastructures that ensure that goods find their way from production to their destination. The subject area covers the entire environment of logistical processes. This includes physical transport services as well as the organization, control and safeguarding of supply chains. Infrastructure plays a central role here - from hubs where goods are bundled or forwarded to systems that enable smooth processes. GICS Logistics views logistics as a connecting element between production, trade and consumption. Changes in global supply chains, increasing demands for speed, reliability and transparency as well as new technological solutions are increasingly shaping this area. Many companies operate internationally and across multiple modes of transport. The focus is not on individual modes of transportation, but on structures and processes that make the flow of goods efficient. How goods are moved, where bottlenecks occur and which players play a key role are the central questions of this topic portal. GICS Logistics bundles these developments independently of traditional industry demarcations. Users of this information channel receive an overview of companies and trends relating to transport, logistics and infrastructure - and how global flows of goods are organized and managed.

The topics covered in GICS Trending do not follow a short-term market impulse, but arise from structural drivers that develop outside of classic price movements. Trends are understood here as consolidations of real economic, technological or social changes that are increasingly influencing capital markets, corporate strategies and public perception.

The underlying impulses vary:

  • Geopolitical developments can bring entire sectors into focus - for example, when security policy tensions, defense budgets or strategic dependencies are reassessed.
  • Technological breakthroughs act as a catalyst for topics such as digital assets, artificial intelligence or automation and permanently change existing value chains.
  • Changing threat situations - for example in the digital space - draw attention to sectors whose relevance arises less from growth than from necessity.
  • Social and cultural shifts can change consumption patterns and give rise to new markets long before they are fully categorized in regulatory or economic terms.

GICS Trending picks up on these developments where they become visible, shape discussions and have a cross-sectoral impact. The perspective thus serves as a transition between a stable sector order and a focused detailed view - it shows why certain topics are gaining in importance even before their influence is differentiated on a small scale.